Aside from the obvious allusion to buckminsterfullerene, this campaign keeps it localized, more Asylum District, as "put a bird on it" (on not in it) was a signature episode of the Portlandia series.
Given we're branding around the Silicon Forest, Pacific Rim, it stands to reason that Portlandia would be a source of memes for us. Too bad that Portorando video went away -- by some Japanese travel agency.
But more technically, what am I getting at here? The Active Inference allusion is also present, where the cage protects potentially delicate internals (say a living bird) from external exigencies, such as a cat. The interface system, twixt outside and inside, involves "sensing" (in) and "acting" (out).
The "active" in Active Inference means the agent or activist is intentionally probing and experimenting to falsify or reinforce the mental model, always working to bring the two (model and modeled) closer together, minimizing the chaos of misalignment with what's so. There's enough intrinsic chaos, in reality, as it is, so why add gratuitous, extraneous noise, right?
We may think of the gilded cage as a prison for the bird, but perhaps it's likewise a protective dwelling machine. Perhaps the bird gets time off when not in a cartoon. A lot depends on the Yoneda Lemma here (just kidding).
In our model of "inside-system-outside" we're alluding to the four-triangle topology of the 4-eyes-in-the-sky minimum cage-enclosure. That's a Platonic root for our Genesis story, about that set of five polys and their begats, those rhomboids. Know what I'm talking about?
Five Platonics: Tet, Cube, Octa, Icosa, Pentagonal Dodeca (PD). To each poly there corresponds a dual poly and these may be added once inter-sized such that edges criss-cross at right angles.
Poly + Dual Combos: Tet + Tet = Cube (a rhomboid); Cube + Octa = RD (another rhomboid); Icosa + PD = RT (rhomboid again). Volumes: (Tet, 1), (Cube, 3), (Octa, 4), (RD, 6), (Icosa, 18.51), (PD, 15.35), (RT, 21.21).
I know, I know, not everyone has been to high school recently, and even then, not to one of my elite academies, asynchronous, free online. "So what's your excuse?"