Let's say media are by definition lagging, yet there's still "relative lagging" as in further and further behind.
We feel it in math class sometimes: some critical bridge was crossed and you're still on the same side apparently, left behind. Then the rest of the lesson makes no sense and so on. Are there ways to catch up? Not always.
People drop math in droves, and if they don't, the learning curves get exponential, as in straight up. The principle of least action says we do what we can i.e. we minimize the difference from our potential. And yet we still experience gratuitous kineticism sometimes. We overshoot, overbuild, otherwise make life harder than need be. "Why so?" we wonder.
The media don't want to lose us. To have an audience, a news show needs to carve out an audience, and find a way to thrive off this following, most usually by selling advertising to businesses likewise craving a filtered audience. We see the dynamic multiplied a thousand fold (shorthand for a million) thanks to YouTube and such services.
Connecting these two themes: a storyline is a computation, in the sense of one needing to follow the logic, track the characters, get their motivations and so on; we might not be able to follow. How this works out in practice is producers will see where things might be going, and start to work on the story deltas. The deltas, the shifts, the attitude adjustments, might result in a smoother landing, on the next established plateau.
We all know events are moving quickly these days. We're in a rapids. The audience is as usual hoping for guidance and many take queues from professional politicians. We also have those certified (oft self certified) public thinkers, influencers, who manage to win a following on social media. Networking occurs, as guests host one another.
Some of us take naturally to a social milieu, ducks to water, as if born for this time. Others fit in more awkwardly at best, at least at first, and need to work on getting the hang of whatever. The very same person frequently ends up in both camps, as an expert over here, a beginner over there, and places in between in the middle.
When you get to grow in directions you're used to growing in, we might call that eigen-growth, just to sound pseudo-scientific about it. These are the lucky ones, But again, one is "in one's element" only sometimes, running one's preferred racket. Other times, you're a rat in someone else's maze. A smart rat perhaps (lots of potential), but not native.