The didactic content on TikTok is pretty high, and users with cells (not usually in cells) both consume and produce, meaning the community supplies its own demands, with advertising paying the bills.
As is the case with Youtube, this social medium puts an emphasis on the individual as the unit of on camera (or in camera) talent, with sound, effects, formats provided. Make a splash in a controlled environment.
This morning I was following a truck driver, presumably in real time, with viewers communicating via comments.
The trucker's PWS (personal workspace) is live streaming to TikTokers joining in live. The Trucker Exchange Program is on track to become a reality.
