Saturday, December 27, 2014

Marketing Considerations

Reconnecting to USA TV has proved somewhat trippy.

As Leonardo Di Carprio, a Catholic school boy "juvenile delinquent" rebels against authority in some B movie, the commercials come hurling out of the screen about all the lawsuits I might join, in case the drug I took to control something or other, spun me out and maybe left me for dead.

Then the very next commercial is for a like-named drug still on the market, but with dubious side effects such as lactating, even if you're a dude.

Am I saying it's a bad idea to update us couch and bed potatoes about our options, lawsuit-wise?  Maybe a substantial settlement, which it's suggested I might get, would pay for the next diet and hair grow drugs I buy on my credit card?

Just kidding, I don't buy those kinds of products, but a lot of us do, I realize that.  Stu Quimby would go on QVS with his magnetic toyz, and they'd get gobbled up like gangbusters.  The medium is the massage.

@DekeBridges and I discussed the effectiveness of some ad campaigns at a StarBucks just now, having done a quick trip to the Lewis & Clark college area.

The Mennonites in our hood have a QR-code in the window and that sparked some interest among Quakers in following suit, although some of our iPhone people may find QR-codes redolent of some lower class of Wal*Mart shoppers and TriMet riders.

As an Android user, I find myself on the bus a lot, and the QR-codes at every stop are a welcome convenience.

Tom Peterson was the "Crazy Eddy" of Portland in the 1980s, offering those knock-down better prices on the whole couch potato / bed potato setup:  a bed that or lazy chair that reclines at various angles, and a big screen wired to some back end that's not so virus-infested it won't even turn on (alluding to some of today's "buyer beware" purchases -- actually those are looking more like DDoS attacks).

At least the digi-TV broadcast stations are still offering PAAS (programs as a service -- advertiser-sponsored).

The idea of a "Quaker TV station" (more likely a syndicated show) came up.

Our Progressive branch is not into proselytizing or "spreading the good news" in the conventional missionary sense.  Actually "preaching to the choir" is what a lot of these televangelists at the other end of the spectrum already do.  We'd be a lot friendlier to atheists right off the bat.

The focus would be more on bringing our own up to speed on various STEAM topics (A for Anthropology).

The Coffee Shops Network (CSN) could be a vector for that.  Some of our programming is only available in the shops.